More calls. More booked jobs. More customers.
We help home-service businesses across Canada and the US generate more qualified leads through SEO, high-converting websites and paid advertising.
- Free audit, no obligation
- No sales pressure
- Talk to a real strategist
Your free website audit includes
A clear picture of what's helping and what's costing you calls — whether or not you work with us.
- Rankings snapshotYour most valuable searches vs. local competitors
- Business profile reviewWhat is affecting your map visibility
- Speed & conversion checkWhat stops visitors from calling or enquiring
- Prioritized action listFastest wins first
No obligation. Prefer to talk? CA (416) 342-4088 · US (239) 244-9600
Our services
Everything you need to
turn searches into
customers.
One team for search, websites, advertising and conversion — so your marketing works as a single system instead of four disconnected vendors.
SEO & Local Search
Search Engine Optimization·Google Business Profile·Google Local Services·Local Citations·AI Search Optimization
Rank where your customers look — Google search, the Map Pack and AI-powered results — and earn traffic you don't pay for per click.
Website Design
Custom Web Design·WordPress · Wix · Squarespace·Shopify & E-commerce·Web Accessibility·Web Hosting
Fast, mobile-first websites built to convert visitors into calls and form leads — on the platform that suits your business.
Paid Advertising
Paid Ads Management·Google Ads·Meta & Social Ads·Local Services Ads
Show up at the exact moment someone searches for your service. Campaigns built around calls and booked jobs, not clicks.
Lead Generation & Growth
Lead Generation·Conversion Optimization·Email Marketing
Get more from the traffic you already have — better landing pages, stronger calls to action and email that brings customers back.
Looking for something specific? See all services →
Industry specialization
Built for home-service companies.
Trades buy differently. An emergency lockout and a $15,000 window project need different campaigns, different landing pages and different follow-up. We build for how your customers actually decide.

Featured
Doors & Windows
Homeowners compare three or four quotes before choosing. We put you at the top of that shortlist with reviews, local rankings and estimate forms that make booking easy.
- Local SEO
- Google Business Profile
- Google Ads
- Estimate forms

Featured
Garage Doors
A broken spring is an urgent call; a new door is a planned purchase. We run separate campaigns for each so repair calls come in fast and install leads are worth the spend.
- Google Ads
- Local Services Ads
- Call tracking
- Landing pages

Featured
Locksmiths
One of the most spam-heavy categories on Google Maps. We protect and strengthen your verified profile and make sure lockout calls reach you — not a lead reseller.
- GBP compliance
- Local Services Ads
- Google Ads
- Click-to-call

Featured
Plumbing
Burst pipes don't wait for business hours. We build 24/7 call paths, service-area pages for every town you cover, and campaigns that adjust to seasonal demand.
- Local Services Ads
- Service-area SEO
- Google Ads
- 24/7 call flow
More trades we serve
Dedicated strategies and landing pages for each.
Not in the trades? See the other industries we work with →
Why All The Way Up Media
Senior people, clear reporting, no runaround.
Clients stay with us because they can reach us, they understand what we're doing, and they can see what it's producing.
Founder-led since 2016
Erez Elias founded the agency and is still hands-on in client strategy. You work with the people who built the playbook.
Full service, one team
SEO, websites, paid ads, email and hosting in one place. No finger-pointing between vendors when something needs fixing.
Canada and the US
Teams in Toronto and Cape Coral, Florida, with experience in both markets' search behaviour, regulations and seasonality.
Measured in calls and leads
We set up call and form tracking so reporting shows inquiries and booked jobs — not just impressions and clicks.
Direct communication
Quick answers from a strategist who knows your account. Our Google reviews repeatedly mention responsiveness and patience.
Built for your trade
Home-service campaigns are built from experience in that trade, while every other client gets a strategy built around their own market.
Client work
Real companies. Real problems solved.
A look at what we built for home-service clients. Want to hear it from them directly? Ask us for an introduction.
Electra Fix
An electrical service company expanding from one province into a second. They needed lead flow in the new market before committing crews there.
What we built
- Google Ads campaigns for both provincial markets
- Market-specific landing pages
- Call tracking across both regions
- Electrical
- Google Ads
- Landing pages
Aztech Doors & Windows
A Greater Toronto Area door and window company competing for one of the region's most contested search terms.
What we built
- Local SEO targeting "doors and windows" across the GTA
- Top Google rankings sustained over 24 months
- Ongoing organic lead flow from early work
- Doors & Windows
- Local SEO
Don Don Doors
A door company that needed a steady, predictable flow of qualified leads — and proof of which ad spend was producing booked jobs.
What we built
- Google Ads with a focused landing page
- Tracking from ad click to lead to booked job
- Regular optimization based on lead quality
- Doors
- Lead generation
- Google Ads
What clients say on Google
Google review
Katherine Hamilton
Long-term client
All the Way Up Media (Erez and his team) have been an invaluable resource and have provided excellent service to our Firm for many years. Customer service is excellent and they are very quick to respond to our needs.
Google review
Borzou Keshavarz
Website design
From start to finish, they were professional, responsive, and truly understood my vision. The final result was even better than I expected—modern, clean, and fully functional.
Google review
Bernie Marcotte
Website project
Erez and Hardeep were very responsive, great listeners and patient with our multiple tweaks. I have not issue recommending them.
How it works
From first call to measurable growth.
A straightforward process with no long discovery phases and no black box.
Free Audit
We review your rankings, Google Business Profile, website and any ad accounts, and show you what's working and what's costing you leads.
Strategy & Recommendations
You get a clear plan with priorities, deliverables and the channels that fit your market and budget.
Campaign Implementation
We build and launch — SEO, website updates, landing pages and ad campaigns — and keep you updated as we go.
Tracking & Optimization
Calls, forms and booked jobs are tracked. We report on what matters and keep improving what's producing results.
Beyond the trades
Specialists in home
services. Trusted across every industry.
Home services are our specialization, not our limit. We continue to support law firms, clinics, retailers, technology companies and professional-service businesses — many of them for years.
Who we help
Not sure we are a fit? You are in the right place.
The same expertise, applied to your market and your customers.
- Law Firms
- Mental Health
- Healthcare & Dental
- Professional Services
- E-commerce
- IT & Managed Services
Existing clients
Need a new website, hosting or support?
We design and build websites for businesses of every kind, on the platform you prefer, and continue to provide hosting, accessibility and ongoing support for current clients.
- WordPress
- Wix
- Squarespace
- Shopify
- Hosting
- Accessibility
- Email marketing
